Sunday, Jan 16, 2022

How a sustainability strategy can increase customer engagement and grow your business

The pandemic, climate crisis, and growing inequality have all highlighted the urgency for businesses to take a bigger role in building sustainable..

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The pandemic, climate crisis, and growing inequality have all highlighted the urgency for businesses to take a bigger role in building sustainable practices. But the future health of our planet and people isn’t the only motivation for companies to drive change. Research from GetSmarter’s global report, ‘Sustainability: The Meaning, Changing Perceptions, and Expanding Agendas’, shows that 63% of respondents are making lifestyle choices with sustainability in mind, a 10% increase from pre-pandemic levels. As consumers worldwide adapt their spending habits, there are vital economic benefits to creating a sound sustainability strategy for companies of all sizes and across all industries, but especially for entrepreneurs and small- to medium-sized enterprises (SMEs) that lack the resources that larger corporations have.